The Intersection of Academia and Entertainment: The Merging of Two Worlds to Increase the Impact of Research.
Acaudio. Research is Told.
A few days ago, Abigail Bennett, an Assistant Professor of Global Inland Fisheries Ecology and Governance at Michigan State University, tweeted about the need for audio versions of journal articles:
Abigail’s tweet received immense support. What is most exciting is that the answer to it already exists—Acaudio is about to launch, and is the world’s first academic audio library.
Answering Abigail’s calls, academics download Acaudio, create a profile, and record audio summaries of their research for anyone to listen to. This increases its reach and impact, and means that anyone around the world is able to engage with important academic research.
Entertainment and learning using Acaudio:
Acaudio leverages behaviours that exist in how people are increasingly consuming short bursts of information, and provides authors with insights on who is listening to their work. From the growth of documentaries on platforms such as Netflix, Acaudio is tapping into the world of entertainment that is also informative, and removes the guilt often associated with watching or listening to television or film. People have a desire to learn, and Acaudio is making this possible in new and novel ways.
In merging entertainment and academia, Acaudio is opening up the world of research and allowing it to be discovered and explored in a variety of ways, increasing the number of people it can reach. It offers a different way to consume academic research in the form of audio. Unique to Acaudio is the type of audio it provides listeners—the audio summaries are recorded by academics themselves and so we are given an insight into their research that would otherwise be impossible.
Enjoyment and learning should go hand in hand, and Acaudio is providing an effortless way to facilitate this, and therefore having a positive impact on society.
Alongside the audio summaries, Acaudio produces its own audio stories that are centred around specific academic research pieces. Academic work is already entertaining, but at Acaudio, we are experts in unlocking this and translating it into something accessible to the general public. Again, taking inspiration from the growth of documentaries, we are explicitly merging entertainment and academia through creating short audio storybooks. These can also be combined with animation and film to create short visual pieces.
We curate narratives that centre around specific academic research pieces and the academics themselves. They work to guide the listener though an immersive audio journey to really grasp the key elements of the research. This enables listeners to get a feel for the research, and takes away the often laborious and taxing level of concentration needed to follow argumentation in written articles.
What is exciting here is that the merging of entertainment and academic work is simple. Creating narratives for research is something that can be done in any discipline, and the audience is ready and waiting. All we needed was the space and creativity to let this happen—and it has. The results are set to be groundbreaking.
The future of learning is in this niche intersection of entertainment and academia, and Acaudio is creating a whole new world of research consumption, discovery and engagement. Watch this space, it’s powerful stuff.